Any marketing and sales professional knows that most buyers donât make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: â77% or more of todayâs B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.â There is no better way to educate leads on your value proposition than webinars. They provide huge amounts of value to your audience, all while positioning you as an authority. You can demonstrate that youâre the right person to help them.
The problem is: Many marketers create webinars that deliver little value. Worse, they donât know how to create webinars that turn leads into ready-to-buy opportunities.
In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars.
Webinars have become so common that thereâs a lot of noise around the format. To cut through this noise, you must choose a killer topic. This means discovering the challenges people in your audience are trying to overcome. Picking topics can no longer come from an…