The photo-sharing app that more than 400 million people use every single day has become a social media powerhouse since its launch in 2010. Even though most of us love to post pictures of our pets and/or favourite travel destinations, there’s so much more to this platform. Instagram has incredible potential as a marketing tool, and every business should make it a part of their strategy in order to amass an audience and gain exposure.
If you still haven’t given it a try, it’s time you do so.
If, however, you’ve already jumped on the bandwagon but think your efforts aren’t paying off, here’s what you should do to skyrocket your Instagram marketing:
1. Use relevant and trending hashtags
The easiest way to gain new followers on Instagram is to use the right hashtags. They will help you extend the reach of your photos so that more people can find you and engage with your content. When deciding which hashtags to use, you can go with those that are trending or with those that are relevant to your niche. The thing about popular/trending hashtags is that everyone is searching for them, which means your chances of getting noticed are slim. On the other hand, using specific hashtags will be more beneficial, since that’s what your target audience is likely to search for. Moreover, when trying to identify relevant hashtags, Instagram’s search bar with its suggestions of related hashtags will come in handy, so make sure you explore all the available options. Of course, you can always check what your competitors are doing and which hashtags they are using. Oh, and before I forget – even though the app allows you to use up to 30 hashtags per post, don’t exaggerate.
2. Take advantage of both images and videos
Since Instagram is all about visually appealing content, make sure you harness the power of photos as well as videos to represent your business in the best light and increase your brand visibility. Now that the app lets you create an album of up to 10 photos and videos, you can get creative and use them to present a new product, promote an offer, showcase your customers as well as your team and communicate your company culture, just to name a few. Moreover, you can even go live on Instagram and in that way connect with your audience in real time. You should definitely try out this live broadcast feature.
3. Add Stories to the mix
This cool feature gives you the opportunity to create live video content that will engage your followers. Adding captions, using filters and/or doodling will certainly spice up your Instagram marketing efforts and let your personality shine through. Bear in mind that your content needs to be relevant and unique, otherwise your followers won’t bother clicking on your Story. Prior to creating one, think it through. In addition, you can also make an editorial calendar beforehand, just like you’re supposed to do for every social network your business is active on.
4. Leverage ads
Every social media network gives you the opportunity to advertise your business, and Instagram is no exception. Creating Instagram ads is fairly easy, and you can do it via Facebook Ads Manager or within the app. Before you start creating the visuals and crafting your copy, you’ll need to define your target audience, set your budget and duration and decide on your call-to-action button. If you have a business profile on Instagram, you can choose post(s) you want to promote directly from the app. Using this platform for advertising will get your business in front of potential customers, so get your creative juices flowing and start creating your ads.
5. Collaborate with Instagram influencers
Since Instagrammers trust influencers and respect their opinions, you should take advantage of this ‘star power’ and partner with those who best reflect your brand. Not only will they give credibility to your brand, but they will also help you increase your reach and ultimately revenue.
Before you start searching for the top influencers, identify the goal you want to achieve and plan your Instagram campaign accordingly.
Reaching out to influencers you think would best fit you and your brand shouldn’t be a problem, as their contact info is usually included in the bio section.
Over to you.
Have you used Instagram for marketing? If yes, what worked best for you?
Feel free to share your thoughts in the comments.